Why you need great design
The brands that get noticed pay close consideration to how their marketing is designed. And design is something we are obsessed with, so you’ve come to the right people to get your message heard.
When designed with purpose and clarity, marketing has the ability to cut through the noise of all the other brands shouting for attention. Instead of being ignored, good design engages people. It makes them want to listen. With all the marketing clutter we see every day, people are drawn to communication that is thoughtful, clear, and simple.
A big part of the attraction to good design is that it makes you look more trustworthy and approachable. When care has gone into the way you speak, people will trust you and the quality of what you offer because of the calibre of your communication. They will give you their time.
And this goes beyond simply ‘looking nice’. There are levels to this game. A meticulous eye for detail is how you create world-class marketing, and marketing that truly works. So it’s just as well we have that eye.
Everything we design is carefully constructed, from the layout, to the spacing between letters, to the paper something might be printed on. We’ll work to make sure our designs complement and enhance your branding, so you can communicate consistently and grow your brand.
Graphic design with Fook
Before we begin any work with you, we work hard to understand the full context of your business and your brand. Where this message will be heard, the actions you are trying to drive, the values your brand possesses, and your overall marketing goal are just some of the answers we need to understand to create effective graphic designs.
Once we begin work, this is where our core skills really come into their own – writing, design, and imagery. Every piece of graphic design comes out of a careful and continuous dialogue between these areas. Each of these parts should complement the other, and each serve a clear purpose that benefits the end result.
By balancing and perfectly marrying these fundamental elements of marketing and communication, our final products are always clearly thought out, and every visual element works towards the exact same goal.
And while are we are situated in Toronto and Edinburgh, we can offer graphic design services to companies around the world thanks to the wonders of the Internet.
Our graphic design process
Every graphic design project follows our comprehensive process. Firstly, for us to do our best work, we need to understand you and your needs fully. What’s more, at various stages within our projects, we build in frequent rounds of feedback. By opening up to your input, we ensure our final product is something we all love.
But we are also big believers in healthy and constructive dialogues with our clients. We won’t be afraid to tell you our expert opinions if we feel it is best for the project, and best for your business.
Often what a client wants and what a client needs are not the same thing, and so in those situations we take care to explain why a certain course of action may be better for everyone. We work hard to foster positive relationships where we can have these conversations openly.
Finally, we aren’t the type of company who takes your brief and hands it to a junior designer. Rather, the core team that you speak with are the same team that produces your work. That means everyone working on the project has their finger well and truly on the pulse.
Ultimately, we have a design process that values your input, allows for open discussion and feedback, and results in the best possible outcome for your business.
Let’s get started
To get the ball rolling, all you need to do is send us an email giving a bit of an outline as to what it is you need. Before you know it, there’ll be a response in your inbox looking to set up a complimentary intro meeting where we learn all about what you’re looking for.
We’ll ask a few key questions to get a clear understanding, and then it’s over to us to create a proposal laying out the work we’ll be doing, what the final result looks like, and the process and investment required to get there. Once we sign on the dotted line, we get to work.
Looking for graphic design support? We’re just an email away.