Good writing gets your audience to react. Speaking clearly and simply engages minds, gets you remembered, and encourages people to act on what you’ve said. Our meticulous approach to language will make sure you are easily understood, and drive desired actions for your brand.

Taglines, brand voice, campaign messaging, email marketing, blog writing, website content, product descriptions, and more.

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Why you need exceptional copy

For people to listen to what you’re saying, you need to say the right things. Communicating with clarity and purpose is how you get people to understand you and connect with your brand, and also how you convince them to act. Read more about the importance of writing in marketing.

If your copywriting is on point, people will listen to you. Careful use of language holds people’s attention, and gets them interested. It’s how an audience immediately understands the value you can offer them.

By being very deliberate in how you communicate, people will engage with you and absorb what you’re saying. They’ll remember what they read. If you aren’t clear, or your message is too complicated, people will gloss over you. 

More often than not, people only have time for a fleeting glance, a quick read, or a short scan of written marketing. So every word you use must make the most of the time you have.

This is why language and writing is so important. Whether it’s a tagline, a sentence on a billboard, a social media caption, or an article, your wording needs to be carefully put together to resonate with an audience. Deliver your message with clarity and purpose, or people will lose patience and get turned off very quickly. 

Whatever your writing needs, we’ll engage your audience, and help them understand the benefits you bring to them. By being very precise around message, context, and tone, we’ll craft the perfect copy to get your audience to act.

Copywriting with Fook

We are incredibly precise in our approach to language. While simplicity is key in the words you use, it’s how you use simple language that really matters. We’ll work to understand your brand, and the value you offer your audience, to craft the perfect messages for you. Read more below.

We have an obsession with language. Usually, it doesn’t take complex or convoluted words to get an idea across. Rather, a message delivered with simplicity, clarity, and purpose will be the one that people notice.

In our approach to writing, we take into account many factors. Sentence structure, paragraph length, reading rhythm, repetition, word count, and word length are just some of the considerations that go into properly focusing your audience’s eyes and minds. The words you use so often define how someone perceives your brand and your business. You can immediately give the wrong impression just by using one awkward phrase.

This meticulous analysis of language is exactly the level of care we put into your copywriting. Even what we’ve written on this website was deliberately crafted to be light-hearted and human, engaging readers through openness and warmth. At the same time, we remain authoritative in our areas of expertise to encourage confidence in our abilities.

We’ll go to the same lengths for your business. Whether you need a tagline, social media captions, email campaigns, blog posts, text for a printed booklet, or billboard adverts, we can tackle any and all of your writing needs.

And although we are a Toronto and Edinburgh-based studio, we offer copywriting to clients from across the globe.

Our copywriting process

As with all of our services, great copywriting starts with listening. By first fully understanding your brand and your vision, we can speak authentically on your behalf, and grow your brand through effective marketing messaging. Click to continue reading about our writing process.

An important first step in writing anything for use in marketing is to fully understand context. Before any keys are pressed or pens are picked up, our initial work is done in conversation with you.

As with most of our services, we work to fully understand your business and your goals before moving forward. Knowing the ins and outs of your company helps us to write sincerely and authentically, and give the impression that it is truly your brand speaking to your audience. Understanding your audience demographics is also helpful, as well as exactly where this message will be heard. Combining this knowledge with the action we want our audience to take means we can create the just the right message.

What’s more, writing usually doesn’t come in isolation. It is part of a package of elements needed to create a particular piece of marketing that includes imagery and design. That’s why everything we write is done as part of a constant dialogue between our writing and design teams, so that the message is tailor-made for the space it is designed to occupy.

Whether you’re looking to increase brand awareness, purchase consideration, or actual purchases, our keen eye for the nuance of language will result in copywriting that delivers.