Branding, brand development, and brand strategy
Why you need great branding
If you’re looking to grow your brand, you’re in the right place. Our branding will change how you are perceived for the better, making you more enticing to more people. We’ll help you project the image of the brand you aspire to be, right now.
How does branding have such powers? Well, first and foremost, it allows you to communicate clearly and consistently. By defining what you say and how you say it, branding explains the value you bring to your audience, and makes this easily understood.
It ensures that every time someone encounters your brand, be that on your website, social platforms, or any other touchpoint, you look the same, feel the same, and sound the same.
But just as importantly, branding puts you in control of how you are perceived. Thoughtful branding elevates how the world sees you, and shows your audience that they can trust the quality of what you offer from the very first impression. It makes you more credible, more legitimate, and more reputable, meaning more people will want to work with you.
When you put care and effort into how you present yourself, the assumptions people make about you are overwhelmingly positive.
Not only that, but great branding will get you remembered. We all see so much marketing in a single day, and the brands that stay with us are the ones which communicate clearly and consistently. They speak simply, and they stay on-message.
Defining a brand identity makes this possible. It creates a foundation for every piece of marketing you produce. This foundation allows consistent and authentic communication, meaning people will stop and notice you.
But the benefits don’t stop there. While proper branding will get more eyes on your business, it also drives customer loyalty. With a cohesive visual identity, you’ll have a single, unified personality for your business that customers can connect with. By establishing this consistent persona, customers will start to feel like they know you. They’ll build a genuine relationship with you. They’ll trust you, and listen to you, and keep coming back for more.
So, in short, branding is a real growth driver. With so much to gain, you’d better look the part. We can help you with that.
Branding with Fook
With Fook, your brand is in safe hands. Not only will we create a distinguished identity for you, but we’ll shape your brand strategy too. We put the branding in place, and then our full suite of marketing services will help to grow your business.
We also aren’t the types to just take a brief from you, disappear, and then come back with a brand identity. Oh no. We are all about collaboration. We’ll work together to define your brand purpose and what makes you unique, and then we’ll tell the world about it.
To do this, the most important thing for us is to make sure we understand you. When done well, branding should be inspired by your purpose and your story. It should be authentic, and have substance. People can spot a brand that lacks sincerity from a mile off.
So that’s why every branding project with us starts with listening. And we’re damn good listeners too. We work meticulously to understand your vision, so our work not only looks exceptional, but has depth and meaning. It will resonate with your audience. Plus, once we properly understand your ambitions, we can create a brand strategy to hit those goals.
Now, listening is one thing, but executing is quite another.
With the design, writing, and imagery expertise of our close-knit team, our branding work comes out of a constant dialogue between these fundamental areas. This means we create holistic visual identities that are fully considered from every angle, with design, writing, and imagery all pulling in the same direction.
So this goes beyond just creating a logo. It means defining your logo, colour palette, and typeface, and can go even further to explaining the language and imagery that your brand uses.
This level of consideration also means we create branding that lasts. This isn’t something you’ll need to revisit or update in a few years. This will be a brand identity ready to grow with you, and one that matches the vision for the brand you aspire to build.
At this point, you might be able to tell that we take this stuff seriously. For us, proper branding is not a ‘nice to have’ – it’s a must-have. Every single marketing touchpoint should be thoughtfully and consistently created, with a common thread running through each.
But while seriousness has its place, this is also meant to be fun for everyone involved. We like to take our clients on the journey with us, and paint an exciting picture of the growth of your brand.
And the good news is, although we are based in Toronto and Edinburgh, we can offer branding to people around the world through the miracle of the Internet.
Our branding process
We work to make this process as enjoyable and straightforward for you as possible. Here is how we like things to go down.
From the time we start working together, it takes 6 weeks to create a full brand identity. And as we said before, this isn’t a case of us disappearing and then coming back with a brand identity. This is a collaboration, and we’ll frequently be in touch.
We kick off with an in-depth exploration of who you are, asking you questions around why you exist and what you believe. We work hard to understand your story, your vision, and what makes you different. Not only does this give us a clear idea of the identity we need to create, but also of the marketing strategy needed to make it succeed.
From this detailed background, we get our creative hats on. We start building branding concepts that are true to the vision you described to us, and that are ready to grow and scale with your ambitions. When we present these concepts to you, each will have their own unique logo, colour palette, and typeface.
These concepts are delivered 3 weeks into the process. Once a direction is chosen, it’s then full speed ahead to fully develop that identity into a brand guideline. This guideline is then the foundation for every piece of marketing that comes from you. It explains how to use your visual identity, and why it’s there. This ensures total consistency in what you say and how you say it.
And once we’ve created your brand identity, we won’t just leave it there. We’ll help you understand what to do with it, and we’ll shape your brand and marketing strategy. As we will have learned so much about you and your ambitions, we can map out what your business needs from a brand and marketing perspective, and execute on it.
The end result of this collaboration is a brand identity with soul and substance, one that we all love, and one that is ready to drive growth.
Let’s get started
All you need to do is drop us an email. Quick as a flash, we’ll arrange a complimentary kick-off meeting where we learn a little more about you and what you’re looking for. We’ll also introduce our team and answer any questions you might have.
Once we have a sense of what you’re about and the direction you’re heading in, we create a proposal for you laying out exactly what work we’ll be doing. This means clearly mapping out our process, the project deliverables, and of course timelines and required investment.
With that agreed, it’s all aboard the branding train.
Give in to the power of brand.
Let’s get chatting.