The importance of brand
Your brand is your only chance to make the best possible first impression. Customers make a hell of a lot of assumptions about you based purely on how you present yourself. They can instantly make a judgement call on you and your entire business.
So, you better look the part.
Your brand should speak to who you are. Everything from your logo, to your colours, to the typeface you use needs to be fully considered, and designed to be a true representation of your purpose. This is how brands build depth and meaning, and identities that encourage engagement.
By cohesively designing a full visual identity, you create a personality for your business that customers connect and engage with, and build a genuine relationship with. By devoting real thought and consideration to your brand, customers will perceive you with greater credibility and trust.
Working with us
Team up with Fook, and our first order of business is to completely understand your company and your ambitions so we can create a brand with authenticity and substance, one that resonates with your audience, and one that can grow with you.
With the skill of our close-knit team, our brand work comes out of a constant dialogue between our talented team members – from our designers to our copywriters. This means we create holistic visual identities that are fully considered from every angle. Our work here will not only look exceptional, but actually make sense, carry soul and meaning, and deliver results for your business. A good brand should run a common thread through every single marketing touchpoint, and be consistently and thoughtfully executed.
And our work does exactly that, bringing every facet of your business under a single, unified identity. Your brand is sacred, and we’ll treat it that way.
How we work
From the time we start working with you, our branding process takes between 5 and 6 weeks. We leave some wiggle room, because sometimes creativity just needs more time. And it isn’t a case of us disappearing for 6 weeks then coming back with a brand. Oh no. This is a collaboration, and we keep in frequent contact with you.
We kick off with an in-depth exploration of your business, asking you questions around why you exist and what you believe. From this detailed background information, we brainstorm internally and generate a number of brand concepts, each with their own unique logo, colour palette, and typeface.
These are delivered around 3-4 weeks into the process. We then give you time to evaluate these, until you decide on a direction to pursue. With that decision, it’s full speed ahead to completely develop that identity into a brand guideline. This will be a beautiful presentation of how to use your new visual identity, to ensure consistency in every piece of marketing and communication that you produce.
The end result is a brand with soul and substance, and one that we all love. And what’s more, we’ll have a lot of fun along the way.
Let’s get started
All you need to do is drop us an email. Quick as a flash, we’ll arrange a complimentary kick-off meeting where we learn a little more about you and what you’re looking for.
Once we have a sense of what you’re about and the direction you’re heading in, we create a proposal for you laying out exactly what work we’ll be doing, the process behind it, and of course timelines and required investment.
With that agreed, it’s all aboard the branding train.
Give in to the power of brand.
Let’s get chatting.