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Faces of Food

Faces of Food started as our own little pet project. As a creative with an interest in food, we started thinking about how we might be able to tell the story of food, and eventually settled on an idea. Through the stories of chefs, farmers, and front-of-house staff, we would share the narrative of Canadian cooking, from farm to table.

Over the course of 2 years, we sat down and spoke with some of the most amazing, warm, and welcoming people we have ever met. The goal was never to help restaurants to attract customers, or farms to sell food – it was purely about the story of food.

This refreshing approach garnered significant interest from people, and opened many doors for us to meet some of Canada’s most renowned food talent. The challenge here was breaking into an industry in which we had zero experience, and gaining access to the kinds of talented chefs, farmers, and front-of-house professionals that we wanted to speak to.

But through sheer determination, and a slew of very polite emails and phonecalls, we ended up interviewing and telling the stories of 36 of Canada’s best and brightest foodies.

What resulted was a stunning, 250-page photographic journey into Toronto’s food scene, designed, photographed, written, produced, and published by us, complete with an e-commerce website and marketing campaigns to sell the book.

This brand continues to live on and grow today, as we continue sharing fascinating stories in a monthly online publication, with our next book already in the pipeline.

This is a project we are particularly proud of, and a brand we hope to make increasingly relevant in the Canadian food scene. With our recent shortlisting in the Taste of Canada Awards, we are confident of being on the right path.