Our initial involvement with the company was very limited, supplying copy and some strategic direction on their email campaigns.
But as we came to know them better, we wanted to take on some of their bigger marketing challenges. The difficulty was turning such a small initial involvement into a more impactful marketing contribution. But after consistently delivering quality work, improving on their existing assets, we eventually unlocked that door and started having broader brand conversations.
As yet, their priorities still lie away from a full brand refresh. But through the print and digital work we have created for them, including a new website, massively increased social media presence, and brochures, we have made big steps forward in terms of establishing consistency, an improved visual identity, and a brand voice that effortlessly communicates luxury, credibility, and trustworthiness. Since working with them, our work has also consistently out-performed expectations in terms of lead generation and engagement.
Bellazo were one of our first clients, and so we did a lot of learning and growing with these guys. We are still in close touch with the team at Bellazo, and we are now turning our eye towards more of their Central American development projects.