Photography and videography
The importance of imagery
How’s this for an obvious statement: imagery is everywhere. Now more than ever, we are surrounded by pictures and videos. Companies today are investing in huge billboard photos, bold website imagery, and constantly updated social media profiles.
At a time like this, businesses have a unique opportunity to tell a story and grab attention in just a few images. But this has come with a challenge. With this rise in the accessibility of images and image capture, it is becoming harder to stand out and differentiate yourself. When we are presented with hundreds of photos or videos every day, it is easy to be lost in a sea of photography. To stand out, you need to do something a bit different.
You need your own art direction. Carefully considered composition, lighting, and settings are crucial for your images to grab attention over everyone else’s. You need photos and videos that clearly stamp your own identity onto them, otherwise you will be ignored. Branded imagery is a great chance to be noticed, and to have your credibility boosted.
And the good news is, we have everything you might need to help you with that. We have the equipment to do anything from an e-commerce product shoot, to an outdoor social media shoot, to a full video promotion for your business (and everything in-between).
Working with us
From one-man photo shoots, to fully crewed and directed videos, we are capable of producing impactful and original imagery from start to finish. The photos and videos produced by us will be tailored to your brand and your business, by carefully considering lighting, mood, tone, and subject matter to deliver imagery that looks truly bespoke and effortlessly matches your identity.
We also work hard to ensure our outputs are fit for whatever purpose you have for them, which could mean creating assets for website videos, promotional films, social media imagery, print photography, or whatever else your heart desires.
To do this, we put in the groundwork to understand your exact needs before moving into the actual shoot. And when shooting is complete, we edit and apply treatment to your images to ensure they speaks to who you are, and are consistent with the rest of your brand and marketing. This is a key part of making your photos and videos stand out, and goes a long way to establishing a consistent and clear identity for your business.
Our team has years of experience across multiple industries, from real estate, to high-end fashion, to food and hospitality. With all this practice comes a very keen eye for detail, and for understanding exactly how to deliver the imagery your business needs.
How we work
Typically, there is always some form of pre-production stage in any photography or videography project. This usually involves one or two meetings with you to determine what your goals and vision are, and to really nail down the format and final setup of the shoot.
We’ll ask a range of questions to really understand the purpose of your photos and videos, such as where this imagery will be used, and what the message is that you are trying to convey. The idea here is to make sure that from the outset that we are arranging a shoot optimized precisely for your needs, resulting in an end product that ticks all the boxes for your company.
When the shoot day comes around, we’ll handle all the logistics and be your director for the day. All you have to do is show up.
Once we wrap, post-production begins, and this is where the editing magic happens. Depending on the scale of the project, this can take anywhere from 2 weeks to a number of months (the latter usually being reserved for larger scale video productions).
In the end, not only will you have a great time with the Fook team, you’ll also end up with a video or a group of images that present your business in the best possible light.
Let’s get started
If you like the sound of our photography and videography, fire us an email with a few details of the project you have in mind. We’ll get back to you as soon as possible to arrange a complimentary kick-off meeting where we’ll learn more about your business and your vision.
With a better understanding of what you’re after, we’ll create a proposal clearly laying out the objectives of this project, as well as our recommended pre-production, production, and post-production plans.
And if everything is to your liking, we get the proposal signed, and begin our journey to create your stunning photos or videos.
Want to show off your products and services? Tell us more.