Welcome to Fook Live, the live stream where we talk brand, design, and marketing.

A quick introduction to the Fook team, before diving into what it takes to create great branding. Cutting through the marketing noise, building authentic relationships, and telling a consistent story are all hallmarks of a strong brand identity. In this Fook Live talk, the team will explore how these characteristics are central to their own work, and how they combine design, imagery, and writing to create captivating branding and marketing.

In episode 2, we want to help you get a deeper understanding of branding – the value it adds, how to spot good branding, and how to assess whether your own branding is helping you (and what to do to improve it). Getting this right can drive growth, but it requires careful attention in every business: small, medium, and large.

In this episode, we’re going to be picking some of our favourite brands and diving into how they grow so much brand love, and what makes them communicate so effectively. These companies know that getting attention, driving growth, and winning hearts and minds can all be achieved with great branding. We’ll show you how they’ve done it.